It’s a debate that has stood the test of time, and has in fact been around for as long as we can remember. As each new tech product is launched, the gap between Apple users and Android users gets bigger and bigger.

As self-professed Mac lovers, we’d be wrong to say that we didn’t prefer one operating system over the other. But with the iPhone still the world’s most popular smartphone, with an astonishing 21.5 million iPhone 7 devices sold in the first quarter of this year, it’s easy to see who’s winning the race and nabbing the majority of the market share. iPhone aside, there are some 588 million Apple users worldwide and 1 billion Apple devices (and counting) currently in active use across the globe, a product range that includes the likes of computers, tablets, phones and smartwatches.

Apple’s popularity has bred a whole new type of discerning tech buyer, and there are now some (very) clear differences between the average Apple user and average Android user. Here we take a closer look at the facts about Apple users, including why they buy Apple products, the key demographics surrounding Apple owners, and the habits of users of specific devices.

All that’s left to ask is – are you a typical Apple owner? Let’s find out…